A Competency Assessment Matrix (CAM™) is an assessment tool used   to record, diagnose and track an individual’s development in selected and strategically important skills. CAMs™ are designed so that an individual, manager and coach can share proficiency ratings to develop sound plans to raise or maintain performance. It is also designed for central functions like Sales Performance consulting, Human Resources, Marketing and Senior Managers to help them make strategic, resourcing decisions based on aggregated data.

A CAM™ is the heart of understanding in developing people to be competitively successful. It focuses on only those competencies which are closely connected to delivering business results.


  • Specific competencies for a position
  • Specific behaviors expected – each competency
  • Evidence levels reflecting performance
  • Comparative reporting of team competencies